高亿管理 Labubu为何那么火？

来源：@CGTNGlobalBusiness微博高亿管理

#我的新消费#【Labubu为何那么火？】泡泡玛特2024年财报显示，Labubu所在的The Monsters系列营收高达30.4亿元，同比增长726.6%，成为公司第一大IP。个性化设计带来的文化破圈，以及明星效应带来的全球话题发酵，让泡泡玛特变成了“社交硬通货”。火爆全球的不单是毛绒挂件，而是现代人的情感投射载体与“社交货币”。跟随CGTN记者邱瑜一起来探访泡泡玛特城市乐园吧！#Labubu爆火哪些国货被低估了##李晨899一只的labubu升值近6倍##刘亦菲和Labubu握手#Pop Mart's 2024 report shows that The Monsters series has earned over 3 billion yuan, up more than seven-fold year-on-year, becoming the company's best seller. Personalized design and celebrity influence helped Pop Mart go mainstream. It's an emotional outlet, and a "social currency". Follow CGTN's Cherry Qiu to explore Pop Land's theme park to reveal why Pop Mart is so popular!